Crowdfunding & Trentino Winter Universiade 2013

Crowdfunding & Trentino Winter Universiade 2013

The general aim of crowdfunding activities is to collect funds on a global scale, using the Internet to support projects, ideas and other initiatives. In the case of the campaign of Trentino Universiade, a non profit event, supporters willing to take part, will have the opportunity of being within the organization of the event itself by purchasing a ai???shareai??? of it.

In practice, this translates into a personal territory within a dedicated section of the campaign’s website, consisting in a number of pixels proportional to the supporters’ contribution ( Once a supporter makes a contribution, he/she will be able to find his territory amongst many others within the logo of the Universiade, in a mechanism which allows di”erent levels of visibility depending on the size of the contribution as well as the profile of the supporter (person, corporate). The higher the donation, the greater will be the area of the territory. This makes the contributor a ai???shareholderai??? of the event, thus allowing him to shape it by choosing a destination for his contribution.It will then be possible to assign the collected funds to a number of areas such as: social projects support, support to Academic projects linked to the University, Support to entertainment events taking place during the 11-day competitions, as well as, support to volunteers, environmental projects and the scaling up of specific organizational aspects.

Specialized international companies employ Internet operative platforms, through which all funds pass by, monitoring the crowdfunding activity and avoiding abuses or frauds. According to Forbes magazine, in 2011 crowdfunding collected a total amount of about 1.5 billion dollars, a number which is expected to achieve 6 billion in 2013. These figures are expected to grow exponentially, achieving a total of 500 billion within this decade.

AndrAi?? Silva, the young Portuguese manager, holding also a degree from Nova School of Business and Economics (Lisbon, Portugal), highlights the deep link connecting Trentino and his initiative. ai???Here in Trentino I discovered a world of entrepreneurial opportunities. In this territory one can continuously feel a precise and strong effort towards innovation, rendering Trentino as a unique reality. It is a true gem in the heart of Europe, an ideal location to develop and launch new visions. This is why I decided to propose the crowdfunding project to scale up this 26th edition of Winter Universiade, a symbol of the link between University and Innovation. It is good to know that once again Trentino will be innovative – he adds – we are the first global sports event exploiting Crowdfunding and the first project in Europe which can be considered to be in the high potential segment. Until now only the USA have successfully launched projects with great global visibility which have collected considerable sums of money, whereas, in Europe crowdfunding is mostly used for smaller local level initiativesai???.

Once again Trentino points towards a path of excellence strengthening its position as a reference for innovation.


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